The ECMOD Direct Commerce Awards 2017 – Becoming Finalists & The Importance of Technology for Ecommerce

We’re proud to announce that we have made the final shortlist for the ECMOD Direct Commerce Awards 2017. Our Magento ecommerce project for 4x4AT has been shortlisted for Best Exploitation of Technology: B2B.

Sorry, we’ll stop blowing our own trumpet now!

The ECMOD Direct Commerce Awards

The ECMOD Direct Commerce Awards have spearheaded the recognition of business excellence for organisations engaged in direct to-customer retailing across traditional and newly emerging channels. Now in its 19th year, these unique Awards seek to celebrate the achievements of businesses of all scales and at all stages of development.

Entries are judged & evaluated on the entrants’ overall performance taking in the following key areas; positioning and proposition; brand ethos; range; targeting; offers; creative execution; campaigns by channel; customer retention and CRM; recruitment, execution and results; new developments and launches during 2016 and how specific 2016 challenges were met.

To be shortlisted for Best Exploitation of Technology; we believe reflects the quality of Magento development within our agency and how our team constantly strives to innovate ecommerce.

…trumpet is back in its box.

The Importance of Technology Choice

In 2016 the industry continued to develop at a phenomenal rate. From massive product launches such as Magento 2, to emerging technologies and solutions such as Mothercloud, it has never been more challenging to develop a connected presence online.

Magento development continues to be at the forefront of innovation with digital agencies and extension developers pushing the ecommerce boundaries to enable retailers to sell across multiple channels with ease. Here at Netmatter we are constantly reviewing our processes and looking for innovative technologies that can help our customers to succeed online.

More than ecommerce

4x4AT needed to urgently replace their legacy ERP system and Sage accounts integration, plus six B2B/B2C websites and key integrations with eBay and Amazon sales channels. Time was of the essence with this project as the existing provider of the entire business solution was due to cease trading within the next 12 months.

For the B2B and B2C websites, Magento, the world’s leading, most scalable and flexible enterprise-class ecommerce platform was selected. Only through Magento were we able to replicate existing per website B2B features and provide ease of scale in respect of their future B2B/B2C needs.

Using Magento we could provide 4x4 Accessories Ltd with the custom B2B functionality required across the suite of mobile responsive websites. Our solution offers a high degree of flexibility and control over the user experience, catalogue, content and functionality of all websites independently.

Catherine Durham

Catherine Durham

Digital Marketing Manager (Dip DigM)

Digital Marketing Manager at Netmatter, Catherine Durham graduated in Press & Editorial Photography. She has since gone on to work in digital marketing and ecommerce, with experience in SEO, copywriting, design and photography.

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