As a company, we spend a lot of time thinking about search engine optimisation and how to achieve the best results from your… Read more
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The Changing State of Ecommerce: COVID-19
March 2020 will go down in history as the month that shook the world. Following the announcement of a global pandemic, countries… Read more
Changing face of marketing: Surviving COVID
Since reaching pandemic status on 12th March 2020, it became clear that the world was in a state of crisis. In constant flux,… Read more
Position 0: How to rank for featured snippets in Google search results
Over the years search results pages (SERPs) have changed a lot. What was once a simple page with some ads at the top and a list… Read more
The new email marketing Part 1: Segmentation
In the new age of email marketing, it’s no longer enough to simply build your email list and send your latest discounts … Read more
Attributing success: Understanding the channels that matter
Whether your business is B2C, B2B or even both, the most important figure to you is probably revenue. Metrics like conversions… Read more
Metrics that matter: The basics of measuring SEO success
As with all marketing channels, you can’t understand the success of your efforts without measuring and tracking the … Read more
How Google interprets search intent
Back in the early days, Google’s algorithm relied heavily on keyword density, meta data and backlinks to establish a … Read more
