The time has come. 2014 is almost over and it is now time to consider your New Year’s resolutions. As an online retailer you will be looking back at the year and identifying areas of improvement for 2015.
Before you welcome in the New Year take a second to think about what you have accomplished in 2014 and what didn’t go quite to plan. Did you have a great strategy in place but weren’t able to execute it as planned? Maybe you’ve thought of better ways to manage your time? The most important thing to remember is to list your resolutions and make improvements for the New Year.
5 top tips for making 2015 even more successful than 2014
In 2013 Google Chairman Eric Schmidt outlined that 2014 was going to be all about mobile. Guess what?! It still is! In 2015 mobile commerce has been predicted to surpass expectations provided shoppers with an omnichannel experience.
At the beginning of the year smartphones were used by consumers to research products before making a purchase. Now, retailers are capturing more of the market by making the most of technological advancements. Customers can now research, compare prices and make payment with ease on their smartphone – we look forward to what 2015 holds.
Whilst we are on the topic of mobile, now is a good time to talk about responsive design. Whilst it is a relatively new design concept, responsive design is an absolute must for 2015. Making your website look and function the same on any smartphone, tablet and desktop, responsive design can actually improve site traffic and increase sales.
Integration is the buzz word of 2015 in many different ways. Signalling advancements in leisure as well as technology, integrations of many different types have responded to a demand for a ‘sharing economy’ providing users with a range of software and devices that provide a complete experience.
This also includes the development of native mobile apps such as Shop Fashion which utilises the phones software to search online retailers for matching garments.
Get in-store delivery
Growing in popularity over the last year, click-and-collect is offering customers immediate fulfilment – a valuable service that only Bricks and Mortar stores could previously provide. Many online retailers such as Amazon and Google Shopping Express have partnered with local stores, whilst those with both an online and retail store have combined their efforts to offer an almost unrivalled shopping experience.
At the beginning of the year online marketing tactics implemented by retailers reminded customers who had abandoned their basket to purchase and upsold products on their social media accounts. In 2015, things are going to be different.
The year of personalisation, 2015 encourages ecommerce business owners to offer a more personalised web experience to their customers. From recommended products to personalised marketing emails and a tailored online experience, retailers who are set to offer something a little more personal can expect to see a great improvement in ROI.
Make the most of your ecommerce in 2015
At Netmatter we provide smart ecommerce solutions for multichannel retailers. From bespoke integrations with ERP solutions to internet marketing and paid search packages, we can help you to build a better ecommerce business in 2015. For more help and advice with your ecommerce call today on 0845 467 1221 or email firstname.lastname@example.org.