Over the years search results pages (SERPs) have changed a lot. What was once a simple page with some ads at the top and a list… Read more
SEO Posts
Metrics that matter: The basics of measuring SEO success
As with all marketing channels, you can’t understand the success of your efforts without measuring and tracking the … Read more
How Google interprets search intent
Back in the early days, Google’s algorithm relied heavily on keyword density, meta data and backlinks to establish a … Read more
Google to roll out new Search Console
In late 2017 Google released their beta version of a new Search Console to a limited number of users. Following comprehensive… Read more
The Changing Face Of Search
Over the past two years the world of online search has changed dramatically. Long gone are the days of search engine results… Read more
Sitewide HTTP to HTTPS Migration: Complete Checklist
Way back in 2014 Google announced that they would start to use HTTPS as a ranking signal. This was said to affect only 1% of … Read more
SEO 101: How to achieve an integrated SEO content strategy
You may not even know what an integrated SEO content strategy means. Content marketing and SEO tend to live two separate … Read more
Google Algorithm Update
By now you might have heard about the latest Google algorithm update which continues to wreak havoc on SERP pages despite… Read more
