The consumer is always right

In our previous post we spoke about the changing face of retail and the demands this puts on ecommerce retailers. Shoppers are using multiple platforms to search for and buy their next products and so have growing expectations of retailers and the solutions they offer.

From developing new ways to attract customers to designing mobile web and native apps, merchants now have to be way more inventive when it comes to running and marketing their online retail business. 

The key to getting to grips with these expectations are to under the needs and demographic of your customers. Through this understanding you will be able to meet, exceed consumer demands whilst growing a sustainable and adaptive omni-channel business. 

buyer knows best

Source: Buyer knows best: Retailers, Millennials and omni-channel shopping

Catherine Durham

Catherine Durham

Digital Marketing Manager (Dip DigM)

Catherine Durham has a masters in Digital Marketing and a wealth of experience in optimisation and strategy development for ecommerce retailers. Her specialisms include SEO, paid search, email marketing and conversion rate optimisation.

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