I began working as a digital marketing apprentice for Netmatter on 5th October 2015, and this month to sum up has been a whirlwind.… Read more
October 2015 Posts

Halloween's impact on ecommerce: Infographic
BOO!
October and the entire Halloween period always see a surge in online activity within the retail sector - it's the time… Read more

What is a Universal App Campaign?
Google AdWords created the universal app campaign in May 2015, and it has just been released; it is basically a campaign … Read more

Search engine myths and misconceptions
There are many misconceptions about how search engines actually work and how they operate; this can create confusion about… Read more

How to measure success in SEO
In search engine optimisation, one of the most important factors is to measure your success; so you always know where your… Read more

The basics of keyword research
A keyword is defined as a word which acts as the key to a cipher or code. Keywords are so essential and needed in order for a search… Read more

What is Keyword research?

How to build an SEO marketing campaign
Search engines are constantly trying to improve their results to satisfy users with the best possible results they can … Read more