When the time comes to update your existing ecommerce, a merchant always asks "how is this going to affect traffic and sales?" Whilst we would all like to promise miraculous results, the honest answer is that you are more than likely to see a drop in traffic and sales until customers get used to the new site.
We often find that redesigning an ecommerce website poses more than just a design challenge. No matter how long we spend creating a beautiful design that fulfils both the needs of the brand whilst providing a great UX, it will inevitably take some getting used to.
According to QuickSprout (the designers of this infographic) 7 out of 10 marketers see a decrease in traffic and sales when a new design is released - this high statistic is often why people are scared to update their site. Don't be.
Take Selfridges for example. Like any globally recognised brand they had a lot to loose if their new website design failed; but through careful planning and thought for the user experience on all devices they have managed to achieve something that has already resulted in a boost in sales.
In ecommerce it is important to set expectations, but we also want to stress the benefits of redesigning your site. Through great user-centric design and the correct restructuring of your site you can increase sales and traffic beyond your previous targets.