The Fold London Integrates With Brightpearl Using Ecommerce Connector

The Fold London, a contemporary new fashion label for professional women, successfully integrated their open source shopping cart and Brightpearl account using our Ecommerce Connector.

The Situation:

Launched in 2011, The Fold was co-founded by Polly McMaster. Looking to develop a luxury fashion label for the professional working woman, Polly saw that women struggled with what to wear and where to buy their working clothes. "While entire shopping areas are dedicated to male business suits – London's Savile Row for example – there are no such sources of easy inspiration for women."

For online businesses to achieve the level of growth expected from their ecommerce they must also integrate the APIs (Application Programming Interface) for key web services. Requiring bespoke development costing upwards of £10,000, API integration can be a costly process which is not always achievable for SMEs or start-ups like The Fold.

The Fold London Website

The Solution:

Recommended to The Fold by Brightpearl, our Ecommerce Connector provides businesses with a simple and affordable way to integrate their multi-channel retail with a number of popular ERP systems  and ecommerce software such as WooCommerce, Magento and OpenCart out of the box. 

The Ecommerce Connector enables The Fold to manage using real-time integration between their ecommerce website and retail operation in London. This has ensured that online sales, inventory levels and fulfilment processes are centralised and synchronised via their retail management system from Brightpearl.

Starting at just £59 a month, the Ecommerce Connector supports integrations for popular ERP systems, open source and bespoke shopping carts such as wooCommerce and CubeCart. Integrating with almost any ERP (Enterprise Resource Planning) system with any retail channel, open source shopping cart and ancillary services, the Connector provides greater automation of sales workflows at an affordable cost.

How Did It work?

Synchronising critical workflows in near real time, our Ecommerce Connector is unlike other Brightpearl integrations. Enabling retailers like The Fold to manage pricing, inventory levels and fulfilment status updates from their Brightpearl account, our Connector resolves manual issues allowing businesses to focus on their core strategies.

Bill Nikolopoulos, Web Development Manager at The Fold said: “Netmatter were referred to us early on in discussions with Brightpearl, they instantly stood out as ecommerce experts and have extensive knowledge of both Brightpearl and our ecommerce software. The solution synchronises customer data, inventory and online sales with our Brightpearl account allowing the business to focus more time on growth”

Mike Greaves, Managing Director & Founder of Netmatter commented, “The Fold London is an exciting brand with a unique offering to the business woman and our Ecommerce Connector is the perfect solution to the evolving ecommerce needs of the business. Manual processes between Brightpearl and their online store have now been integrated and automated and we wish the business future growth. ”

Catherine Durham

Catherine Durham

Marketing Director (Dip DigM)

Catherine Durham has a masters in Digital Marketing and a wealth of experience in optimisation and strategy development for ecommerce retailers. Her specialisms include SEO, paid search, email marketing and conversion rate optimisation.

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