Halloween's impact on ecommerce: Infographic


October and the entire Halloween period always see a surge in online activity within the retail sector - it's the time of year to buy scary costumes, piles of sweets and fake cobwebs - decorating the house, all to keep in spirit (pun not intended) with the month's activities. 

With our total spending expected to rise to a whopping £330 million across the UK this year - we've created an infographic for some instant statistics, showing how ecommerce is effected before the scariest day in your calendar. Do you own an online retail shop? Make sure you're ready for the demand - and we don't mean the Trick or Treaters at your door!

Halloween (1)

Catherine Durham

Catherine Durham

Marketing Director (Dip DigM)

Catherine Durham has a masters in Digital Marketing and a wealth of experience in optimisation and strategy development for ecommerce retailers. Her specialisms include SEO, paid search, email marketing and conversion rate optimisation.

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