Magento 2.0 is finally here!

Earlier this week, Magento confirmed the availability of the long awaited Magento 2.o - the next generation of the world's best open source ecommerce platform. Leading the way for omnichannel shopping experiences, this new version of Magento is giving retailers and brands the ability to build even more cost effective and dependable shopping experiences across B2B and B2C industries.

With both Magento Enterprise Edition 2.0 and Magento Community Edition 2.0 offering many more features with enhanced scalability and overall performance; we've listed some of the key feature changes and why we're excited to introduce it to our clients. 

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1) Shopping online

Customer experience is of paramount importance for an ecommerce store, and for any issues or questions raised by developers and merchants in Magento 1.0 - Magento 2.0 has responded perfectly. As an example. you can now share your products through better integrated videos, and there's more responsive design themes that work just for your business. There's a brand new checkout system that you can customise as needed, as well as one-click account creation so your visitors' have improved user experience. 

2) Secure payments

The Magento 2.0 platform comes ready with out-of-the-box integrations for payment gateways like PayPal and Braintree, and the new Enterprise edition is set up with leading with gateways like WorldPay. Regardless of the version you choose to work with, both versions have improved security and simplified PCI compliance for the user. 

3) Scalability and performance

Working better for both merchant and developers, Magento 2.0 comes with improved admin support so you can update and optimise content and code faster. Offering over 50% faster page loading for both catalog and checkout pages, Magento now offer enterprise-grade scalability for all new versions so no matter what the size of your store is, it will show increased performance and ultimately, increased conversions. 

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4) Upgrades 

Using modern architecture in the core of the platform, has enabled Magento to future-proof  investment for merchants. With reduced complications and costs for maintenance throughout all versions, merchants can now add new features as released by Magento throughout use, with less disruption and increased efficiency. 

5) Enhance your business

Working with you to grow your business, Magento 2.0 now offers a new admin panel with a consumer-like interface; which not only easier for new employees to learn, but saves you time when managing day to day store tasks. Concentrating on improving the business tools and features, the new features mean you can now customise and save table views, set up products faster and continue to make updates whilst on the go for a growing, fast paced business. 

6) Flexible 

For all of these features to come together requires next generation architecture. Using a modular code base Magento 2.0 now offers easier customisation, flexibility and simpler set up to public or private cloud hosting. With more extensive and efficient APIs you can connect and scale with any third party solution of your choice. Added enhancements and themes are now much easier to update and allow for a faster time-to-market overall.

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Catherine Durham

Catherine Durham

Marketing Director (Dip DigM)

Catherine Durham has a masters in Digital Marketing and a wealth of experience in optimisation and strategy development for ecommerce retailers. Her specialisms include SEO, paid search, email marketing and conversion rate optimisation.

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