Bought4cash is the new online platform built and designed for an already successful second hand product purchasing service offered by Audio Visual Commodity Ltd. Originally the site was marketed through whybuynew.co.uk as a way for consumers to sell their unwanted items quickly and for a reasonable market price, without the hassle of selling through eBay or local papers.
Audio Visual Commodity Ltd came to Netmatter looking for a complete new brand identity and website that would help them to grow their market share and increase profitability.
Step One: Re-Branding
Looking to broadcast a welcoming alternative across varying medium in an instant, it was necessary for an entirely new brand identity to be developed. Brand name concepts were the first thing to be discussed, taking into account competitor's company names found on and offline. Recommendations were made, with bought4cash selected as the new business name. Instantly recognisable and easily branded, this name does exactly what it says on the tin.
Step Two: How We Designed Bought4Cash's New Brand Identity
Looking to achieve something similar to MusicMagpie, the business preference was to explore a palette around the primary colour blue. A number of typefaces were also reviewed, taking into consideration tone of voice and market.
These colours were introduced into the logo designs and marketing materials.
It was important to use to ensure that the potential user journey was fulfilled and that the name and brand identity tied in with this. As a result we looked at how the brand would translate across devices and different platforms such as Twitter. Everything from promotional marketing materials and stationary, to branding ideas were explored in order to spread the word and capture new business even after a transaction may have been completed.
Step Three: Responsive Design
Once the initial design stages were complete, it was now time to apply these to the responsive website. Using wire framework we mapped out the website to ensure a positive user journey. This is extremely important for conversions as it ensures the website works for the user whilst also remaining aesthetically pleasing.
Our aim was to make the service very simple for the visitor to understand, and just as simple to use. The home page as a result highlights a quick 3 step process to get a cash offer for your unwanted items with clear calls to action. Directly beneath is a USP statement highlighting money paid out to date.
As we had worked so heavily on the branding and tone of voice, it was also imperative we install confidence and reputability into the site. As such the 'how it works' and 'about us' pages were in the top level navigation. Benefiting the user and also Google, we included an FAQ page to fulfil user queries.
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