Why integrate with Brightpearl?

The Scenario

You built your new ecommerce store on an open source platform as it offers you the flexibility to expand your business. A cost effective alternative to a retail store, your new ecommerce store required less capital to start up.

Business is booming - great! You want to expand your business to other sales channels and you have invested in retail. Now all you need to do is manage multiple ecommerce stores, marketplace sales channels, ensure that stock is delivered and replenished, keep the customers are happy, oh... and keep up to date with your accounts!

Reality Check. 

Whilst you might have got a great product to sell, building or extending your ecommerce website into a thriving multichannel business is a massive task if you do not have the right tools in place. For any business, making the jump to the next level when you have limited resources can often prove time-consuming, costing the business and your sanity in the long run. 

In these situations, SMEs and those with limited capital to invest in new development often have to bridge the gaps with manual processes in order to ensure that customers receive the best online experience and the business continues to grow. 

Why we believe you should integrate your shopping cart with Brightpearl? 

Consumers shopping online are now able to buy in more ways than ever. From bricks and mortar stores to online shops, apps and marketplaces such as eBay and Amazon, you can now buy a product from the far corners of the world from the comfort of your own sofa. 

One of the most challenging aspects of ecommerce is staying ahead of the game. For Mr.Retailer, who has searched to find the right product to offer, at the right time and at the right place, this can prove to be a constant battle to ensure that you offer a seamless multi-channel experience to keep customers returning whilst also ensuring that stock and inventory levels remain up to date. 

That is one of the great things about Brightpearl. As consumer buying habits shift so will your ecommerce and the online retail experience. A constantly evolving piece of software, they are making regular enhancements to Brightpearl which means that you can become more dynamic and responsive to customers.

brightpearl growth

Compete in the big leagues

Brightpearl is a Commerce Acceleration Platform developed to help multi-channel retailers accelerate their growth and profits. Helping you to manage orders, inventory, customer data and fulfilment in a single business management system, a Brightpearl integration provides powerful real-time synchronisation enabling you to streamline your business processes. Hallelujah!

It is often the case that established retailers will have the funds and resources to be able to integrate high end software systems to create automation and the best possible user experience, but for many SMEs and start-ups this is not always possible - this is where Brightpearl comes in. An awesome piece of business process management software, Brightpearl’s back office ERP (Enterprise Resource Planning) enables multi-channel retailers to achieve the same level of automation enjoyed by established retailers.

Bringing together the functionality of your legacy offline software with advancements in online sales channels, CRM, inventory controls and accounting, Brightpearl can help both new and existing retailers harness a complete solution.

Brightpearl ERP overview

Integrate with Brightpearl

So you choose Brightpearl as the ERP to improve your profits and growth. The only snag however, is that if you have built your ecommerce store on a platform which does not have a built-in integration with Brightpearl, you could be looking to spend thousands on bespoke API development and support. 

For retailers using Magento, Bigcommerce, ekmPowershop and Shopify, it's easy to integrate with Brightpearl. Great, let's go!

"But I built my store using OpenCart!"

Oh...  

The eureka moment

At Netmatter we have developed an Ecommerce Connector to provide retailers with a low cost integration solution and enable them to connect their open source ecommerce platforms with their Brightpearl account.

Recommended by Brightpearl, our Ecommerce Connector has been developed to support key business workflows for open source shopping carts such as Magento, Prestashop, OpenCart, WooCommerce and osCommerce. 

For a low monthly cost, our Ecommerce Connector provides real-time synchronised pricing and inventory levels, fulfilment status updates, nominal code assignment and more!

Shopping cart not listed?  We can help, give us a call on 0845 467 121 or email team@netmatter.co.uk

Try Brightpearl FREE for 30 days

 

Catherine Durham

Catherine Durham

Marketing Director (Dip DigM)

Catherine Durham has a masters in Digital Marketing and a wealth of experience in optimisation and strategy development for ecommerce retailers. Her specialisms include SEO, paid search, email marketing and conversion rate optimisation.

Comments and feedback

Have something to add? Join the discussion and let us know your thoughts via the comments.

Add a comment