We'll make you great at PPC. If you feel that your campaigns aren't performing, or want to better understand how your PPC agency works; our Google AdWords training courses are the perfect solution.

We'll show you how to evaluate and fine-tune your PPC strategy to increase revenue, sales and most importantly; profitability. Covering best practice techniques and insight we've gained from our own PPC strategies, our course will teach you how to effectively track results and maximise ROI through accurate measurement and analysis.

What you'll learn:

Our PPC training courses cover everything from the essentials of successful paid search campaigns, to exploring best-practice tools and management techniques, bidding strategies, writing ad copy and account optimisation.

We also understand that time is money; that's why we've split our courses into two half day sessions. You can either start with our standard introductory session or jump straight into the advanced one for a more in depth look at account management and revenue optimisation.

  • Great targeting. Discover how you can reach your target audience when they are looking to buy products, i.e. high purchase intent.
  • Low wastage. With the right keyword match types in Google Adwords, we'll show you how to ensure that your ads are shown when consumers are ready to purchase.
  • Control. We'll show you how with the right bid management system, creative and copy, we'll demonstrate how to control your budget.
  • High conversion rates. Optimised correctly, PPC ads tend to have higher click-through and conversion rates when compared to SEO which means a high return on investment when executed correctly.

AM Session - Introduction to Google AdWords

Half day classroom course, 9:30am - 1:00pm


This course is aimed at people with little or no knowledge of Google AdWords, and who want to learn the fundamentals and how to get started.

  • What is PPC
  • Bidding & quality score
  • Keywords & match types
  • Account set-up
  • Ads & extensions
  • Tracking options
  • Basic optimisations

Download course details (PDF 1.46MB)

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PM Session - Advanced Google AdWords

Half day classroom course, 2:00pm - 5:30pm


This session is aimed at those already running AdWords campaigns in-house or are thinking of bringing their campaigns back in-house.

  • Campaign structure & creation
  • Advanced campaign components
  • Remarketing
  • Google Shopping Campaigns
  • Advanced Optimisations

We pack as much as we can into our intense PPC training sessions to make sure you walk away feeling knowledgeable. Book onto our training course today and kick start your paid search campaigns with confidence.

Download course details (PDF 1.46MB)

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Full Day - Introduction & Advanced AdWords

Full day classroom course, 9:30am - 5:30pm


Download course details (PDF 1.46MB)

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Why train with us?

  • Certified Google Partner
  • Over 10 years experience
  • Small, focused class sizes
  • Real world hands-on training
  • Modern offices & training room
  • Prime easy to get to location
  • FREE food & refreshments

Our Trainers

Our trainers are practitioners within Netmatter and work on real client accounts.

We've taken this approach to ensure our courses are led by people with real world experience and so that we deliver strategies that get success for our clients and businesses like yours.

adwords certified partners

The facilities

Our comfortable and modern facilities feature the latest tech to ensure the optimum learning experience. Just bring along your laptop, iPad or notebook and we'll provide the rest.

We'll provide you with complimentary food and drink during your session, as we believe you need fuel to improve your capacity to learn and concentrate.