Belazu, SEO Management

A key player in Britain’s Mediterranean Food Revolution, the Belazu Ingredient Company has been supplying the food industry with a unique range of premium quality, authentic ingredients since 1991. Belazu approached us to increase organic visibility and grow market share.

Growing market share

Having already worked with Netmatter on their Magento 2 build, Belazu challenged us to help them build brand awareness and engagement through ongoing ecommerce SEO management. The target was to give traffic to products and recipes, accelerating products sales and driving brand advocacy.

Belazu had been through a full URL audit and migration when re-platforming and so from this perspective, the website was in a fairly stable position organically. Before getting started, however, we performed a full technical SEO audit of the website to identify an immediate and ongoing priority list.

Following in-depth keyword research, all on-page content and off-page elements were reviewed and optimised. Focusing on bounce and conversion rates, we were also able to identify problem areas within the site and ensure these were resolved to maximise return.

YoY we have achieved some pretty amazing results including page one, position one results for their flagship products including Rose Harissa paste, Nocellara olives and Zhoug paste and more.


  • 14% increase in ranking keywords in 6 months
  • 33% increase in ranking keywords in 9 months
  • 40% increase in revenue YoY in 9 months
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