Chatham, Magento 2 Open Source
Over 25 years' of shoe making expertise and design flair has led Chatham Marine, a family run business, to become one of Britain's leading lifestyle footwear brands.
Project overview
Chatham, a leading Exeter based online retailer of footwear, were struggling to scale-up their business using their legacy Magento 1 website. They needed an attractive, user-friendly site that not only showcased their expanding product range, but also provided them with longevity and the ability to scale from a platform that would enable the easy management or orders and payments.
We designed and development a website that showcased Chatham's stylish footwear products to deliver tangible revenue growth.
Based on an in depth analysis of how users interacted with the legacy platform, we introduced improved navigation, engaging landing pages and a streamlined onestep checkout that resulted in a site that is both visually appealing and user friendly. Since its launch in April 2019, ecommerce conversions have increased 19.63% (from 2.00% to 2.39%) and revenue has increase 27.36% Year on Year.
Following the go-live with Chatham, we launched the additional site for sister brand - Rainbow Club. Both websites can be easily managed from one simple admin panel, allowing them to manage and update every aspect of their business quickly and efficiently.
Visit: www.chatham.co.uk
Strategy
- Mobile responsive design and build
- Unify three brand stores into one platform
- Real-time instant search using Algolia
- Custom inventory integration
Results
- Bounce rate down to 36.76% from 40.69%
- 29.37% increase in average session duration
- 32.95% increase in orders
