Based in the Cotswolds, Parlour Farm design and manufacture bespoke kitchens for homes across the UK.
Their existing website failed to support basic search engine guidelines and was also not providing quality content to drive enquiries with clear information to attract users searching online for the business services
During a visit to their business showroom and manufacturing workshops in the Cotswolds, our digital marketing team uncovered the unique selling points and a wealth of high resolution case study imagery previously unseen online
Following the site visit, the team researched Parlour Farm's competitors before brainstorming new business messages and a conversion focused media rich mobile responsive design.
WordPress was then chosen as the new content management system to ensure a Google friendly architecture could be delivered in the foundations whilst also providing the business with a simple way to manage the website content strategy.
The new website launch and digital marketing campaign delivered an immediate increase in brochure requests and organic visibility.
Quarterly YoY results
- 400% increase in organic visits
- 152% more page views
- 150% increase in weekly brochure requests