The Ramp People, Ecommerce SEO Optimisation

The UK's leading ramp supplier, The Ramp People manufacture and supply UK and European markets with a wide range of loading, accessibility and safety equipment for commercial and domestic use.

The strategy

We began working with The Ramp People in 2015 after they approached us to re-platform their ecommerce website from a bespoke solution to Magento 1. Growing at pace, the business had a desire to dominate search results for their ever expanding product range. Working closely with them on a content marketing and search optimisation plan, we helped them to grow their organic visibility year on year.

In year one we helped the business to achieve a 11.79% increase in organic sessions and 78.70% increase in organic revenue. At the end of year one, the domain was visible for 1468 keywords, an increase of 135% on the previous year.

With the launch of new products ranges, we have had to ensure historic visibility is maintained alongside growth in new areas. The domain's strength has grown consistently overtime, and today commands page 1 position 1 results for competitive search terms including ramps, cable protectors and wheelchair ramps. To date, we have achieved over 224 position 1 results for The Ramp People.


  • 447.12% increase in keywords since 2016
  • Organic bounce rate down to36.75%from 56.15%
  • 52.87% increase in average organic session duration
  • 95% increase in organic pages/session
ecommerce seo services