Urban Rider

Urban Rider is a luxury motorcycle clothing and bespoke bike retailer on the Kings Road in London. Selling contemporary and retro rider gear to scooter riders and bikers across the world, they came to us with an over-engineered and unstable Magento website that also failed to support their future plans for growth into the US and international markets.


Magento performance had been a long term issue for Urban Rider; speed improvements were required and the codebase was in desperate need of housekeeping from legacy development. Resolving these issues caused by previous custom development; we produced a new mobile responsive frontend theme before introducing a multi-store setup designed for international ecommerce.

From a design and build perspective, improved representation of video content throughout was also needed. The business was frustrated with the lack of consistent typography across the website caused by years of stylesheet development from various parties.

The shopping basket and website checkout also featured several bugs resulting in lost conversions. A rebuild and new onestep checkout was required.

Future plans to include international stores needed to be met and it was ultimately important the website catered for the increasing number of mobile and tablet users while focusing on simple navigation and a one page checkout.

Visit: www.urbanrider.co.uk


  • Mobile responsive design and build
  • Multi-store setup for international ecommerce
  • Custom extension development
  • Brightpearl ERP integration
  • Comprehensive Magento audit and code refactoring to improve performance
  • URL/SEO audit
  • Bespoke mega menu system
  • Onestep checkout


  • 12,000 SKUs
  • 10 transactional currencies with native shipping destination tax
  • 640 Team hours
Urban Rider Website Mobile Urban Rider Website Branding Urban Rider Website Desktop Urban Rider Website Responsive